Generative AI for Business
A 45-minute brief for managers running internal AI conversations — without the buzzwords, without the code.
Last updated: 2026-05-19
What you'll learn
By the end of this course you'll be able to:
- GenAI explained without code — the three changes that matter to managers
- The four ROI patterns and how to present three honest scenarios
- Use case discovery in your team — the 5-question scoring sheet + 3 methods
- Vendor evaluation — the 90-second filter + 5 questions for vendors that pass
- Pilot design — the 4-week template with 3 metrics, decision at week 4
- Adoption playbook — 3 disciplines, champion role, diagnosing stalls
- Measuring success — 4 steady-state numbers + 3-cadence reporting rhythm
- Your 90-day GenAI plan — 3 phases + 4 conversations to have in week 1
Who this is for
Team leads, mid-level managers, and directors who are being asked by their bosses, their teams, or both to do something with GenAI — and want to come back with a defensible plan instead of a vendor pitch.
Curriculum
8 chapters · 1 hands-on exercises · capstone challenge
Each chapter ends with the learning objectives ticked off. Quizzes are auto-graded with feedback; exercises are open-ended and produce artifacts you can take to your team.
1. GenAI explained without code
- Name the three changes that actually matter to managers
- Apply the “junior team member” mental model to your team
2. The ROI conversation
- Pick the right ROI pattern (time saved, throughput, errors avoided, new work)
- Present three scenarios (conservative · likely · aspirational) with five hidden costs disclosed
3. Use case discovery
- Score 5 candidates with the 5-question sheet, pick top 2
- Use all 3 discovery methods: ask the team, watch the team, look at the inbox
4. Vendor evaluation
- Apply the 90-second filter to eliminate 60% of vendors
- Use the 5 questions for vendors that pass and score them on the same sheet
5. Pilot design
- Run the 4-week template — scope, build, pilot, decide
- Avoid the four pilot mistakes (too many people, no baseline, unfunded lead, no sponsor)
6. The adoption playbook
- Implement three adoption disciplines together — library, office hours, dashboard
- Recognise and protect the team champion role
7. Measuring success in steady state
- Track the four steady-state numbers on one page, trended over four quarters
- Run the three-cadence rhythm: monthly internal, quarterly sponsor, annual renewal
Capstone: Capstone — Your 90-day GenAI plan for managers
- Collapse the course into a 3-phase, 90-day operating plan
- Schedule the four week-1 conversations: team, sponsor, finance, IT/security
Capstone deliverable: Every learner who completes this course produces «Your 1-Page Internal GenAI Brief» — a tangible artifact you take back to your organization.
Interactive Course · Free
Full web-rendered experience available now.
All 8 chapters live with interactive slides, audio narration, mock-exam practice, and cross-device progress tracking. The first two chapters are accessible without an account.
References & sources
Built on cited sources — not vibes.
Every course is researched fresh against vendor documentation, regulatory sources, and peer-reviewed work. Sources used in this course:
The State of AI in Early 2024 — McKinsey Global Survey
McKinsey & Company · Source link
Microsoft Work Trend Index — Frontier Firms
Microsoft · Source link
MIT Sloan Management Review — AI strategy briefs
MIT Sloan · Source link
Course details
Track
Foundations
Level
Foundational
Audience
Manager, Director
Industry
Cross-Industry
Stack
Stack-agnostic
Paired Gennoor Way phase
diagnose, train
Format
interactive, video, reading
You finished the course. Now what?
From course to outcome.
Reading this course is step one. The next step is applying it where you work. Here's how Gennoor helps — without the deck, without the pitch.
Run this for your team
A 2-day workshop or virtual cohort for up to 25 of your people, with exercises run on your data and a 30-day adoption plan.
From $5k · 2 weeks · function-specific
Apply this to your data
A 4–6 week pilot that takes what you learned and ships a working system inside your environment. Fixed scope, fixed price, code transferred day one.
From $25k · 6 weeks · production-grade
Just want to talk?
Free 30-minute call. No deck, no pitch. We listen to your situation and tell you honestly what makes sense — even if it isn't us.
Free · no commitment · 30 minutes
Or just keep learning. We recommend next:
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