COPILOT LICENSING
Don’t blanket-license Copilot.
Most orgs over-buy in year 1 and under-train. Size your rollout by persona, fund the adoption pilot, and watch usage actually stick.
Your org
500 people
20 %
35 %
45 %
$60,000
Persona percentages don’t need to sum to 100 — we normalize. Heavy = daily doc/email/data work. Moderate = a few touches a day. Light = occasional consumer of others’ output.
Recommended mix
Heavy users (license all)100 licenses
Moderate users (license 50%)88 licenses
Light users (defer year 1)0 licenses
Recommended licenses188
Year-1 license cost$67,680
Adoption pilot$60,000
Total year-1 investment$127,680
vs blanket-license everyone$112,320 saved
Plan our rollout — book a call Why not blanket?
Year-1 usage skews 80/20 to the heavy persona. Buying for everyone burns budget on seats that won’t generate value until year 2 anyway.
Why fund a pilot?
A $40–60k adoption pilot lifts usage 3–5× vs no pilot. That is the difference between a $360k license investment paying off — or not.
Year 2 question
Reassess moderate users at 6 months. If a sub-group has crossed into heavy use, expand. If not, you saved the licenses for something that will.