AI for Sales & Marketing
A ~36-minute revenue playbook — augment human judgement, don't replace it. 6 plays that ship, 3 that disappoint. The disciplined prospecting workflow, two-layer lead scoring, claim register, brand voice anchor, the creepy line, and call AI coaching loop.
8
Chapters
~36 min
Duration
Intermediate
Level
No
Certification
How this course works
- 8 audio-narrated slide chapters · ~36 min of focused content
- Capstone with interactive Markdown builder you take to your team
- Trust trip-wires on every play — what not to cross
- Free verifiable certificate on completion
What you'll walk out with
Specific outcomes from this course — no fluff.
- Andy Grove's output framing applied to revenue AI — augment human judgement, don't replace it
- 6 plays that consistently ship value — prospecting, lead scoring, proposals, content, personalisation, call AI
- 3 plays that consistently disappoint — fully automated cold outreach, AI agents closing deals, deal-level price optimisation
- The disciplined prospecting workflow — Google + Yahoo Feb 2024 rules, the AI-spam math, the 4-step pattern that beats spam
- The two-layer lead scoring (ML predictive + LLM signal) with the GDPR Art 22 boundary
- The 4-block proposal template with 3 guardrails — CRM grounding, claim register, legal-review gate
- The 3 creepy-line categories you don't cross — health/distress, surveillance detail, inferred protected characteristics
- Call AI with 4 extractions + the 2-2-2 weekly coaching loop that drops new-rep ramp 30-50%
Course content
8 chapters · ~36 min
Welcome
A 1-minute orientation — what the course covers, how to navigate, and what you walk out with. No audio on this screen.
The revenue-AI fit map
Andy Grove's output framing applied to revenue AI · 6 plays that ship + 3 that disappoint · the 3-question augment-don't-replace test for every initiative.
AI in prospecting
3 uses that work (ICP refinement · pre-meeting research · signal triggers) · the Feb 2024 Google + Yahoo bulk-sender rules · the AI-spam math (2.5% → 0.4%) · the disciplined 4-step workflow.
Lead scoring with AI
Two-layer scoring (ML predictive + LLM signal) · 6-check CRM data quality gate · GDPR Article 22 human-in-the-loop boundary · 3-band action split with the buried Band 3 most teams miss.
Proposal + outreach generation
4-block proposal template (AI on situation/proposing/outcome, rep on commercials) · 3 guardrails (CRM grounding · claim register · legal-review gate) · Mata + Air Canada cross-domain applied.
Content production at scale
Brand voice anchor (style guide as system prompt + 2 human edits + quarterly fingerprint audit) · 4 brand risks · 3-stage pipeline · EU AI Act Article 50 transparency for customer-facing content.
Personalisation that works
3 tiers (light public data · middle first-party · deep cross-source) · 3 creepy-line categories (health/distress, surveillance detail, inferred protected characteristics) · consent posture across GDPR + DPDPA + CCPA.
Call AI + conversation intelligence
4 extractions (commitments · blockers · next steps · signals) · the weekly 2-2-2 coaching loop · Tetlock applied to vendor productivity claims · honest 3-number measurement.
Making it stick: your sales+marketing AI roadmap
3-phase rollout (pilot weeks 1-12 · scale months 4-6 · embed months 7+) · 4 trust trip-wires (no AI volume · claim register · GDPR Art 22 · no creepy line) · interactive Markdown roadmap builder.
Want this delivered inside your organisation?
The course is the starting point. The same content powers a 4-week pilot, an org-wide rollout, or a continuous build engagement — set up on your data, with your team, by Gennoor Tech.