AI for Retail & eCommerce
A ~36-minute playbook for retail CEOs, CDOs, eCom GMs, merchandising + pricing + CX heads. 5 plays, 3 anti-plays, the creepy line, guardrail discipline, 12-month roadmap.
8
Chapters
~36 min
Duration
Intermediate
Level
No
Certification
Who this is for
For retail CEOs, CDOs, eCommerce GMs, and the heads of merchandising, pricing, and customer experience.
How this course works
- 8 audio-narrated slide chapters · ~36 min of focused content
- Capstone with interactive Markdown builder you take to your team
- Trust trip-wires on every play — what not to cross
- Free verifiable certificate on completion
What you'll walk out with
Specific outcomes from this course — no fluff.
- AI scales fast in retail but breaks brand fast — trust costs more to rebuild than to maintain
- 5 plays that ship — merchandising · pricing within guardrails · personalisation with the creepy line drawn · fulfilment + inventory · returns + fraud
- 3 anti-plays to kill — fully automated dynamic pricing, surveillance personalisation, AI-only customer service
- Achieve top-quartile SKU-store forecasting (<20% MAPE) with hierarchical models and clean promo data
- Draw the pricing guardrails — exclude essentials in emergencies, avoid the personalised-list-price trap
- Run 3 personalisation tiers with the creepy line drawn explicitly — health, surveillance, inferred protected characteristics
- Protect brand voice with style-guide-as-system-prompt, 2 human edits, quarterly fingerprint audit, plus EU AI Act Art 50 disclosure
- 12-month roadmap with 4 trust trip-wires and an interactive builder for your CEO, CDO, or CMO
Course content
8 chapters · ~36 min
Welcome
A 1-minute orientation — what the course covers, how to navigate, and what you walk out with. No audio on this screen.
The retail + eCommerce landscape
AI scales fast in retail · breaks brand fast · 5 plays · 3 anti-plays · regulatory frame (FTC · GDPR · EU AI Act Art 5 + 50 · DPDPA).
Merchandising + assortment
3 use cases · SKU-store forecasting reality · NPI realism with analog-product approach.
Pricing
3 plays (dynamic within guardrails · markdown · promo uplift) · guardrail discipline · personalised pricing trap.
Personalisation
3 tiers · 3 creepy-line categories · the trust math · relevant beats clever.
Fulfilment + inventory
3 use cases · most reliable retail AI ROI · 3 failure modes.
Returns + fraud
Returns reality + fairness constraint · fraud detection with appeal paths.
Brand voice protection
3 voice-protection patterns · EU AI Act Art 50 disclosure · experimentation discipline.
Making it stick: your retail AI roadmap
12-month rollout · 4 trust trip-wires · interactive Markdown builder.
Want this delivered inside your organisation?
The course is the starting point. The same content powers a 4-week pilot, an org-wide rollout, or a continuous build engagement — set up on your data, with your team, by Gennoor Tech.